Nielsen Home Scan Consumer Panel

Sorry, fixed the link!

I have seen this Nielsen Home Scan Consumer Panel on a lot of blogs lately and am wondering if any of you participate in it? From what I understand, they send you a scanner and you scan the products you buy at the store and then transmit this to Nielsen who then gives the info to companies to know what people are buying (like the TV ratings, but for food).

I just signed up, because I wonder how many people that use this buy organic. I wonder if a lot of people did this, would it make a difference in the market place? Would more companies start making more organic options available if they saw an increase in organic products being purchased? What do you guys think? I would love to hear from anyone that is currently participating.